From May to October 2020, Task Group 2 was tasked with the development of a narrative to articulate in a positive light the value of the sector in a post-Covid landscape. This narrative is a shared document to support the advocacy of organisations in their representations ahead of the Spending Review and provides a common narrative for organisations to draw from when articulating the value of heritage to key stakeholders.
The narrative worked around four pillars:
The Task Group undertook some positive, light-touch, cross-sector social media activity on the value of heritage under the hashtag #HeritageNow, on 21st October 2020. A summary of involvement and engagement can be found here.
The Task Group liaised with key complementary pieces of cross-sector comms work to ensure join-up and consistency. If you want more information on this narrative, please contact Task Group 2 Manager.